AdChoices in Canada
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AdChoices in Canada
The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada

DAAC News

 
DAAC Introduces New Token ID-Based Choice Mechanism
DAACMay 19, 2022opt-out, choice mechanism, tokens, IBA
2021 Compliance Report
DAACApril 26, 2022compliance report, compliance, Ad Standards, accountability
Ontario Consultation, Political Ads, and DSA Fact Sheet
DAACJuly 20, 2021public consultation, Ontario private sector privacy law, AdChoices, political advertising, political ads, Digital Services Act, eCommerce Directive, EDAA
The New Era of Targeted Mobile Advertising
DAACMarch 8, 2021
Upcoming Learning Sessions
DAACFebruary 23, 2021webinars, learning sessions, AdChoices, PoliticalAds, data-driven advertising, interest-based advertising, iOS 14, Apple
A Letter to Apple Canada
DAACJanuary 26, 2021
PIPEDA Reform & Provincial Privacy Proposals
DAACNovember 30, 2020PIPEDA, privacy, reform, laws, legislation, regulations, Digital Charter, CPPA, Bill C-11
2020 Consumer Awareness Survey
DAACOctober 13, 2020awareness, survey, research
2019 AdChoices Compliance Report
DAACMay 14, 2020compliance, compliance report, accountability, report, AdChoices
The icon is now available as a font
DAACMay 12, 2020
Learn About AdChoices - Webinars in March 2020
DAACFebruary 20, 2020webinar, AdChoices, Ad Choices
AdChoices Webinars Scheduled
DAACJanuary 9, 2020
Cross-Device Guidance issued by the Digital Advertising Alliance of Canada
DAACNovember 8, 2019cross-device, guidance, AdChoices
Location Data and Consent
DAACSeptember 5, 2019location data, location, consent
Political Ads Program Webinars
DAACAugust 13, 2019
2018 Compliance Report
DAACJuly 23, 2019report, compliance, compliance report, Ad Standards
Political advertising transparency platform announced by Canadian advertising coalition
DAACJune 27, 2019political ads
58% of Respondents Report They’ve Noticed AdChoices
DAACOctober 5, 2018survey, report, awareness, AdChoices
DAAC Summit 2018
DAACSeptember 17, 2018summit, event, 2018
Additional Guidance Released for the Canadian AdChoices Program
DAACJune 1, 2018guidance, AdChoices, DAAC principles, guidelines
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Digital Advertising Alliance of Canada

PO Box 97045, Toronto, Ontario, M6R 3B3

 

Associations of DAAC

Association of Canadian Advertisers
Association of Creative Communications Agencies
Canadian Marketing Association
Canadian Media Directors' Council
Institute of Canadian Agencies
Interactive Advertising Bureau of Canada


AdChoices is a self-regulatory program for online interest-based advertising, which helps to provide notice, transparency, and accountability from the advertising sector to consumers.

The Digital Advertising Alliance of Canada (DAAC) is a federal not-for-profit association responsible for administering the AdChoices self-regulatory program in Canada.


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The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada

 
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Associations de DAAC

Association canadienne des annonceurs
Association des agences de communication créative
Association canadienne du marketing Bureau de la publicité interactive du Canada
Canadian Media Directors' Council
Institut des agences canadiennes


Choix de pub est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part  du secteur de la publicité en ligne.

L’Alliance de la publicité numérique du Canada (DAAC) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien Choix de pub.

La DAAC est la fière récipiendaire d’un prix  PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif »

 
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© 2025 Digital Advertising Alliance Of Canada

 
Digital Advertising Alliance of Canada (DAAC)
PO Box 97045,
Toronto RPO Roncesvalles, Ontario, M6R 3B3,
Canada
info@daac.ca
Hours
Mon 9am - 5pm
Tue 9am - 5pm
Wed 9am - 5pm
Thu 9am - 5pm
Fri 9am - 5pm
Sat Closed
Sun Closed